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Welcome Jeremy, lets start with a quick introduction of who you are and what you do at EMC.
I run marketing at EMC working for Joe Tucci, our CEO.  Been there about 18 months.

And what beer will you be drinking tonight?
That new Bud in bottles that includes Lime – why did no one think of that until now ?  I hate putting that real lime in my beer and squirting it all over my shirt.  American innovation leads the way again.

So this Cloud meets Big Data stuff, what’s all that about?
Cloud has emerged as the biggest disruptive force in IT for at least the last decade.  And maybe ever.  Complexity in IT departments is at a breaking point, so they are re-transforming their infrastructure around virtualized servers, storage, and networking, transforming their applications using frameworks like Spring and Ruby and transforming access using a myriad of consumer devices such as the iPad.   Once this transformation is complete, IT will be able to run the way God intended it to run – as an agile, efficient service.

Big Data represents both challenge and opportunity.  Once IT has built its Cloud, and has potentially limitless storage and compute at its disposal, it will focus on adding value to the business.  That involves, amongst other things, analyzing and processing vast quantities of data… unearthing new business opportunities and efficiencies in the organization.  Cloud will transform IT; Big Data will transform business.

Do you see Big Data impacting Application Performance as its processed in real-time? (e.g. business intelligence/data mining)
Absolutely.  The NYSE generates 3Tb of data each day – it’s machine-generated and the data volumes are only getting bigger.  That data needs to ingested, analyzed and delivered to the folks who need it as soon as is humanly possible.  Real time is of course the ultimate goal, but we’re talking about processing that has taken days and weeks just a few years ago.

What Cloud adoption are you seeing and what are the key drivers for your customers?
Cost and agility.  IT departments are sick and tired of putting good money after bad.  They want to deliver infrastructure for less, they want to take on more projects for the business,  and they want to move more quickly.  The only way they can cut the tentacles of complexity that have been created over the last 30 years is to re-architect horizontally – virtual infrastructure, virtual apps, virtual access – which constitute the foundation of any cloud environment.

You talk a lot about the Journey to the Private cloud. What about the journey to the public cloud?
By 2014, Gartner estimates that 70% of all enterprises will create a private cloud environment.  That journey is beginning now and people need help – it’s technology change, but it’s also organizational change.  For example,  you’re not going to have network admins, storage admins, server admins etc in the new world – you’re going to have cloud admins.

The public cloud is happening too.  Amazon gets most of the headlines, but between ourselves and VMware we’ve built out quite an array of third party service providers who are running exactly the same architecture as most enterprise Private Clouds.   That means workloads can move seamlessly between private and public cloud – same management, same security model, same architecture.   That doesn’t happen with the Amazon. We call it the Hotel California – check your apps in, and never check out again.

Doesn’t quality of service become an issue in the cloud where resources are shared? For example, we’ve seen AWS S3 latency for some of our customers’ applications that we monitor in the cloud.
Along with security, Quality Of Service is THE issue.   In the cloud, resources are very often shared and most applications are not architected to be good tenants.  That means they need to be instrumented and appropriate action taken when service levels degrade. If you’re in the Service Provider business, that could cost you money.

Other than Cloud and Big Data, are you seeing any other emerging technology trends?
A new threat landscape in the world of security – more sophisticated “Low and Slow” attacks.  The bad guys are not just hackers; they are professionals – criminals — and state-sponsored actors.  The bad guys don’t want you to know they are there, but they are.   88% of Fortune 500 companies have botnets inside their company walls – today.

Consumerization.  The IT revolution is being led from the consumer world.  Web 2.0, Social Media, Tablets, User Generated Content all come from the consumer world – the rate of innovation there is staggering.   And it’s being used by the “millennial generation,” and subsequently walked into the workplace.  It’s liberating, but it causes a problem for IT – see point 1 above!

Solid State Drives.  This will do to disk what disk did to tape.

NoSQL is becoming  a hot topic. Can you see this movement denting Oracle and the DBA?
Hadoop, NoSQL. MapReduce etc is all moving rapidly because it epitomizes the scale-out architectures required to solve the Big Data problem.  The last 50 years were about Computer Science; the next 50 will be about Data Science.  Database Admins are out, Data Scientists are in.  Who cares about the database — bring on the data!

Which other software companies inspire you?
Apple.  And AppDynamics, of course.

Who is your favorite super hero and why?
Batman.  Anyone who has the confidence to go out dressed like that deserves respect.

Finally, can you stop putting up those Cloud and Big Data banners up in airports?
No.

No worries and thanks for having a beer!

App Man.

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